Critical Question 2

How does my product engage with my audience? Well firstly it’s important to find out what my audience is. They are people who are very likely to enjoy the thriller genre films and their age somewhere between the teen age and early 30’s, possibly middle class people because they can understand the pain which main character feels. The main character is fully in debt and the stranger who he meets in a café gives him an offer to murder someone so he’ll be paid enough money to return the debt. Many people who will watch this will ask very deep questions like ‘’What would I do on his place if I had debts too?’’. And also there are thriller fans of the same age as above described people. These are the category which use the film watching to feel the tension, the people found out the Fincher-style thrillers which give the cliffhangers and the viewers wonder what will happen next. These people don’t watch these films because they reflect their personal life problems but are made in the genre the audience is a fan of.

For capturing the audience, I added the music of different genres and each genre represents a certain emotion which our main character Richard Mason has. The calmness is represented by jazz, the frightening atmosphere is shown by dark ambient and the rock n roll is given to give a cliffhanger. I am sure that these three genres are extremely popular even nowadays so it will be much more interesting for audience to follow the plot because the music is the same part of the story as characters or props.

There are some very unusual shots which can make the viewer get interested in how it captures the story or even adds more suspense. For example, the first scene of the film starts with the mid shot of the Richard Mason’s back and then switches to the close up of his feet entering, the next shot is the wide shot of the front of Richard and the camera starts trucking. After Richard takes a seat on a bench there’s a high angle of his back of him reading a book and there the first scene finishes. And it’s only just one scene, the same thing is with others like long two shot of Richard and Stranger sitting on a table, Dutch angle of Richard reading the messages, close up of the messages and card, low angle of Stranger going towards Richard’s car, close up of knife, another Dutch angle of car driving etc. All of it which I described can drive the audience attention to the film and the viewers can appreciate if not the story but at least the technical work.

The spreading of the film can happen the different ways. For example, the social networks like Twitter, Instagram, Facebook etc. Here you can post the news about a recently released movie and give an explanation of why this short film is worth watching so the readers’ attention is captured. Another way which I personally don’t really find effective nowadays is newspapers. Considering that most of my target audience are young people, I suspect that a very low percentage of them reads the magazines or news. And another way which I do find effective is video sharing websites like Vimeo, Dailymotion and of course YouTube. It will have a free access so thousands or maybe more people can watch it and leave many comments. In addition, they can share the film in above described social networks.